Domaining is the process of purchasing domain names with optimal values to produce return and reselling those domains to an end-user with a need for that particular domain name. Whether it’s for the keywords, vocal sound, or because it’s easy to remember, there are a variety of reasons someone would want your domain name.
There are many areas or criteria that determine how “valuable” a domain name is today’s market. As you probably already know, just like real-estate, this market changes constantly. What’s hot in the news, in business, in the world. Those are great places to start. Fads can produce a fast return in keyword domaining. But what about for the long haul, what are we really looking for. Here are the 5 most common things that determine the value of a domain name:
Word Relevance:
How large of a market are the words found within your domain relevant to?
To be successful in keyword domaining you will want to stay committed to knowing the market each day by constant research on what search terms are in most demand, what products are hot, what domains are expiring soon, and what extensions are selling in today’s market.
There have been many instances of people earning a 6-digit profit in keyword domaining. As early as last week YP.com was sold to YellowPages.com for an overwhelming $3.8 Mil. Yes, that’s correct. The name itself was worth almost $4 Million bucks to YellowPages the good old people and that, my friend, is what I like to call a Domain Treasure.
Treasure-hunting is always fun, but can be very time-consuming and expensive, so I suggest to stick to 2-3 keyword search terms and buy for low to sell for high. Just like house flipping or property investments. The only difference is that this world is in code.
There are many ways to optimize your site for local search queries and maximize your return on investment for search engine optimization (SEO) programs. If you would like to know more about how we can help your business establish an online presence or increase your online visibility and conversion rates please contact us today for your free website evaluation or design consultation.
